Khloe Kardashian has drawn widespread criticism online for seemingly making light of OCD, a severe mental illness, for a quiz for her app. The reality TV star posted a quiz for her app on her Twitter page titled: ‘How Khlo-C-D are you?’, and she asked her fans “Are you as Khlo-C-D as me?! Or are you messy AF?”

Earlier in the week, Khloe announced the launched Khlo-C-D Week, of a week-long series on her app and website where she will be giving tips like ’10 Lazy-Girl Hacks to make Cleaning Easier’ where she says “My Klo-C-D is a trait that definitely makes my life easier, but the work involved is pretty intense.” Another article titled ‘I Love Myself an Organized Man’ contains the quote: “He’s a Pisces and Pisces men are just like that.”

Right from the off, it’s clear that Khloe does not have OCD and she merely sees it as a prop she can use as her latest marketing tactic. If she really had OCD, she would know just how excruciatingly painful it can be to live with the illness, and she wouldn’t be making light of it to her millions of fans world wide, or at the very least she would acknowledge that it is a serious mental illness.

She doesn’t do any of that, and instead she says that her ‘Khlo-C-D’ is something that makes her life easier, and that ‘Pisces men are just like that’ when talking about being organized. No one with OCD would ever say that the illness makes their lives easier, or that you may be more likely to have a certain trait because of a star sign. It’s clear that she is using a play on her name and the lettering of OCD, and she is dismissing a serious and debilitating mental illness as a quirk.

Khloe shows off how organized she is

While she probably does not care what her fans think of her, her fans certainly care about the message she is spreading with Khlo-C-D Week, and underneath her tweets, she received

One tweet read: #OCD stole months of my life. I was hospitalized. Unable to hold my children. Paralyzed by fear. But sure, use it as a marketing tool.

Another wrote: I usually try to give people the benefit of the doubt when they misunderstand what is, but you can’t claim ignorance anymore. Every time you do this people tell you you’re wrong. Are you just not paying attention?

Another wrote: This is so insensitive. OCD is a chronic neuropsychiatric condition. It is debilitating and causes copious amounts of distress for people living with OCD and their families. It is not curable but it is manageable. I think you need to educate yourself before being flippant. 

Another wrote: This is dispicable. Who is the marketing or social media consultant behind the scenes who thought this was a good idea? Grow a soul: OCD is a real illness not a marketing opportunity #OCD

Another wrote: You should be ashamed of yourself for using OCD to sell your stuff. OCD is a real disease that is or can be very debilitating. For you to casually use it in this manner is very inconsiderate and thoughtless. You really should read about OCD and in the meantime take down this ad.

The list of comments criticizing her was endless, but it didn’t stop Khloe from posting another article the next day, and the day after that, and the day after that.

It’s not the first time Khloe has used ‘Khlo-C-D’ – she first used the title in 2015 when she uploaded a video of her arranging oreos in cookie jars, where she even said in it: “You say OCD is a disease, I say it’s a blessing,” and then made a joke about it, saying, “I’m not crazy, I’m just organized.”

Khloe has come under fire recently by mental health advocates

Remarkably, this is the second time Khloe has come under fire from mental health advocates that week alone. On March 9, she shared ‘5 Hacks to Look Thin AF in Pics’, which were: hiding behind your friends, only allow your photographer to take pictures from above, stick your chin out, use your arms and shoulders to your advantage, and to wear black or vertical stripes. She also stressed not to wear horizontal stripes that add an “instant bulk.”

Her ‘tips’, unsurprisingly, sparked outrage with people accusing her of body shaming and that she should encourage her followers to love themselves as they are, and not to add to existing problems with body image.

While it is unlikely that Khloe will retract anything she said, or even acknowledge her fans complaints, the fact that her posts garnered so much criticism shows the the control the mental health stigma once had over society is waning, as more and more people are finding their voices, and that, at least, is a minor victory in this whole situation.